000 | 00656cam a22002414a 4500 | ||
---|---|---|---|
003 | AR-BaUBC | ||
008 | 090505s1993t |||||||||||||||||spa | ||
020 | _a8448101359 | ||
040 |
_aUSAL _cUSAL |
||
100 | 1 | _aRies, Al | |
245 | 1 | 4 |
_aLas 22 leyes inmutables del marketing _cAl Ries; Jack Trout |
260 |
_aMadrid: _bMcGraw-Hill, _c1993 |
||
300 | _a151 p. | ||
653 | 0 | 0 | _aADMINISTRACION ESTRATEGICA |
653 | 0 | 0 | _aCOMPETITIVIDAD |
653 | 0 | 0 | _aLIDERAZGO |
653 | 0 | 0 | _aMARKETING |
653 | 0 | 0 | _aPOLITICA COMERCIAL |
690 | _aFacultad de Ciencias Económicas y Empresariales | ||
700 | 1 |
_aTrout, Jack _977155 |
|
942 | _cBK | ||
970 | _a100055631 | ||
999 |
_c31935 _d31935 |